Liverpool are reportedly close to signing a record kit sponsorship deal with Nike that is believed to eclipse Manchester United's Adidas kit deal.
Manchester United currently earn £75 million (AUD$135million) a season from their kit deal with Adidas, however, according to Forbes Liverpool's new deal could break that record.
The Red's kit is currently manufactured by New Balance, in a deal currently worth £45 million a season (AUD$82million).
The deal is in the final year of a four-year contract and with the Merseyside team's stature growing over the last four years many brands have been keen to get Liverpool on their books.
Puma and Adidas have reportedly also held talks over the last few months, but Nike are the front runners in a deal worth more than United's current deal with Adidas.
Premier League clubs are edging closer to closing the gap on Barcelona and Real Madrid in most lucrative kit deals.
Manchester City recently left Nike to join Puma in a £65 million (AUD$118 million) a year deal, while Arsenal and Chelsea are partnered with Adidas and Nike respectively in £60 million (AUD$109million) deals per season.
While Liverpool are the champions of Europe it is unlikely they will receive a deal close to Barcelona and Real Madrid's kit deals which are both close to the £100million (AUD$180million) mark.